Tag: Marketing & Communication

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Nonprofit Management

Working Wikily

By Diana Scearce, Gabriel Kasper, & Heather McLeod Grant 4

A few nonprofits are using social media to fundamentally change the way they work and increase their social impact.

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Civic Engagement

Hayagreeva Rao - Market Rebels: How Activists Make or Break Radical Innovation

Do you identify as an activist, a social entrepreneur, or both? What do they have in common? In this audio lecture sponsored by the Stanford Center for Social Innovation, Hayagreeva Rao, explores how the joined hands of activists, or "market rebels," shape markets, and how this promotes or blocks innovation. Rao's lessons are applicable to leaders in the nonprofit and for-profit spheres, marketers, and activists who harness collective action for institutional and social change.

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Environment

Sell the Wind

By Cathy L. Hartman & Edwin R. Stafford

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

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Philanthropy

Fundraising in Tough Times

By Mal Warwick 14

Our economy is in bad shape and will only get worse. So what can fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize income?